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Father’s Day - SheKnows Style

SheKnows.com (http://www.SheKnows.com), one of the fastest growing online destinations for women, announced today the results of their national poll coinciding with their Face of New Fatherhood panel. The panel features five dads with diverse backgrounds and unique perspectives on parenting opinions and hot parenting topics. The panelist participants included American Idol favorite, Bo Bice; co-founder of Invisible Children, Jason Russell; author Steve Almond; NHL player and center for the Anaheim Ducks, Todd Marchant; and founder of The Dad Network, Matt McAffee.

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The Daily Dish


Did you know that SheKnows has it’s own daily tv show called The Daily Dish? The Daily Dish is hosted by SheKnow’s own Shay Pausa and is the great wake me up kick you probably need to see what is new on SheKnows for the day. Feel free to check it out or check out the Daily Dish Blog to see more.

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It’s Time for PHP

SheKnows is looking for warrior like PHP Engineers.  The formal job description reads like this: “PHP Engineer - Become part of our development staff and responsible in helping to develop on top of existing technology and break new ground on future projects. Mid-Senior level. Must be an expert in PHP. Must have experience with MySql, xHTML, HTML, and CSS. Those with experience with agile methodolgies, Subversion (SVN), JQuery, Smarty, and Cake are highly desired.” 

Now while that sounds all formal and proper, the truth is, if you’re passionate about coding, if you become highly vested in your work, and you like to work with fun people, then drop us a line and let us know.  It’s about ALWAYS wanting to go to the next level which is how we work in our team.

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SheKnows Acquires ChefMom

SheKnows.com (http://www.SheKnows.com) one of the fastest growing online destinations for women, announced today the acquisition of ChefMom (http://www.ChefMom.com), an interactive cooking and recipe exchange site offering mothers meal ideas and food tips.

ChefMom provides visitors with a one-stop source for recipes with an interactive shopping list, search by ingredient recipe box, how-to guides, and variety of well-organized recipes and articles. In addition, the featured “Ask ChefMom” column offers advice on a range of topics such from how to get fussy toddlers to eat and how to prepare a well-cooked steak.

“Whether you love to create in the kitchen, or can’t imagine what you’ll make for dinner tonight, ChefMom has ideas for you,” stated SheKnows Executive Editor Nancy Price.

“These four recent acquisitions (ChefMom, PregnancyandBaby [http://www.PregnancyandBaby.com], CelebrityPregnancy [http://www.CelebrityPregnancy.com] and PregnancyFashion [http://www.PregnancyFashion.com]) demonstrate our commitment to providing quality content for mothers and solidifies our position as a leading online women’s property,” stated Mike Dodge, SVP/General Manager for AtomicOnline, parent company of SheKnows.

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SheKnows Increases it’s Pregnancy Roster

Los Angeles-based SheKnows.com, a unit of AtomicOnline, said Thursday that it has acquired two pregnancy sites — PregnancyFashion.com, and CelebrityPregnancy.com. Financial terms of the acquisition were not disclosed. The two web sites both provide mothers with news and trends in maternity fashion and follow celebrity parents. The two sites follow the acquisition of PregnancyAndBaby.com by SheKnows.com earlier this month. According to SheKnows, CelebrityPregnancy and PregnancyFashion fits its core demographic of women ages 25-54. The firm had said it has been planning a number of buys to bolster its pregnancy-related content.

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SheKnows launches the Soaps Cruise Contest

soaps.comSheKnows.com today launched the Soaps.com Soaps Cruise contest where someone will win an amazing four-day Caribbean Cruise with 15 of the most popular actors from every soap opera.  One winner will win a cruise for 2 in January 09, all events access passes and invites to the VIP breakfast which allow for even more fan / celebrity interaction.

I think the best part about this is that not only is it an amazing prize for our audience, it’s also allows hourly entries so people don’t have to feel like they are going to be 1 out of 100000 who are entering.  The contest was easy to setup and was designed very gracefully.  We’re proud to roll this out and can’t wait to see the numbers we draw to it.

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SheKnows Picks Up PregnancyandBaby.com

SheKnows.com (http://www.SheKnows.com), one of the fastest growing online destinations for women, announced today the acquisition of PregnancyandBaby.com (http://www.PregnancyandBaby.com) a leading online community for women from preconception through pregnancy.

PregnancyandBaby is among the most popular sites designed specifically for those who are pregnant or planning to conceive. The site offers a comprehensive collection of articles, interactive features and active message board communities with the goal of informing and inspiring hopeful families. This powerhouse channel offers games, contests and tools not found anywhere else online, such as PregnancyandBaby’s popular Countdown-to-Baby, a day-by-day pregnancy calendar. Expectant mothers will find real-time support and connections to other moms-to-be.

“This is one of several acquisitions we are planning to strengthen our pregnancy channel,” stated Kyle Cox, VP/General Manager for SheKnows. “PregnanyandBaby.com provides extensive information to our readers, offering an excellent opportunity for advertisers looking to connect with our highly engaged viewership.”

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First Post

So what is the main point of this blog you ask? Well that’s a good question. I guess the most important reason for starting this blog is to keep our readers in the loop of what is going on with SheKnows and what new features we will be rolling out as 2008 continues.  We also want to be able to use this for getting feedback on what our readers want in terms of features, articles, and tools.  Essentially if our readers are not 100% happy, then that means we have more work to do.  I hope you all enjoy as you’ll see posts from many different people on the SheKnows team as the year goes on.

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